Australian Olympic Committee adds three years to M&C Saatchi Sport & Entertainment partnership
The Australian Olympic Committee (AOC) will continue to work with its creative agency of record M&C Saatchi Sport & Entertainment for a further three years.
The continuation of the partnership comes four years after agency the was first appointed, during which it created the AOC’s ‘Have A Go’ campaign for the 2020 Tokyo Olympic Games.
Matt Carroll, CEO of the AOC said: “Since the first modern Games in 1896, Australia’s Olympians have been inspiring generations of Australians with their dedication, commitment, and courage. ‘Have A Go’ has proven to be a highly engaging and effective program so we are really excited to extend our partnership with M&C Saatchi Sport & Entertainment to build on this momentum in the lead up to Paris 2024.”
The renewed remit of M&C Saatchi Sport and Entertainment will include the continued development and evolution of the campaign as the AOC gears up for the Paris 2024 Olympic Games. In addition, the agency will also provide support on a range of activities for the Australian Olympic Movement.
Krystyna Frassetto, managing director of M&C Saatchi Sport & Entertainment Australia, said: “Every four years the Olympic Games galvanises our country in a way few events can match. It’s a privilege to be continuing our partnership with the Australian Olympic Committee and play a role in a sponsor community with other leading domestic and international brands. We look forward to building on the legacy of ‘Have A Go’ to inspire current and future generations of kids to participate in sport.”
