Australian podcasting bosses on why now is the perfect time to start that podcast
Courtney Carthy of podcasting company Nearly Media’s talks to Australian podcasting bosses about what the future has to hold for brands and their podcasts.
If 2017 was the breakout year for podcasts in Australia (a true buzz has been in the air) the next 12 months will likely see an increase in enthusiasm from marketers, brands and companies to give them a crack.
This will mean a more trusting and calculated approach, greater integration to support their success and some innovative new productions as the competitive streak kicks in.
A well-written, tempered view of an industry with lots of potential —
podcasting for brands and publishers. Many have been fixated on video — and for good reason, as its growth has been huge. But audio, which has been overlooked for too long, is finally having its “marketing moment.”
That’s really great news for the podcast industry. Day by day it increases public demand it really helpful for the audience to listen to the easy way no need high-quality device or handsets. Hope 2019 is the best year for podcast industry.