Australian Retirement Trust launches brand awareness campaign, via M&C Saatchi and Bohemia

April 29, 2024 10:02

Super fund Australian Retirement Trust (ART) hopes to help Aussies realise the ‘monstrous’ potential of their superannuation, via a new campaign from M&C Saatchi and Bohemia, that features a literal monster.

With an aim to build brand awareness and trust with Australians, ‘Awaken Your Super’ hopes to drive growth, beneficial to ART’s members.

It invites people to reappraise the relationship they have with their super, encouraging them to take control of their ‘monster’.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.