Australia’s actual TV viewing habits remain cloudy
Australians are either sticking with free-to-air TV or switching to subscription services in droves, depending on which organisation’s figures are being used.
Over the weekend, two reports exploring the state of Australia’s TV viewing habits were released, each telling completely different stories.
Oztam’s new Streamscape report is a quarterly state of the union that promises “the first unified picture of how Australians watch video content across all major platforms”.
Pretty obvious that local radio and TV rankings aren’t really worth the (virtual) paper they are written on. If you employ a ratings/survey agency to produce a report, it will inevitably be screwed towards an outcome that is favourable to whoever pays their fees.
‘Independence’, when it comes to survey companies, is a relative term. These survey companies wouldn’t exist if they weren’t being funded by (usually) ‘peak industry bodies’ looking to further their own objectives. To think otherwise, is naive in the extreme.
Oztam, now with added Trumpian Tariff audience measurement benchmarking algorithm power!