Steve Buscemi fronts new Telstra campaign
Off the back of its Cannes Grand Prix win, Telstra has seemingly splashed out the big bucks for a new campaign starring Hollywood actor Steve Buscemi.
Buscemi fronts the new piece of work as an “evil intergalactic emperor” who is intent on taking over Australia through elaborate hi-tech scams. The campaign addresses the rise of cybercrime in the country, with Aussies losing thousands of dollars every minute to scammers, according to data quoted by the telco in a media release.
It positions Telstra as a protector, showcasing how the telco helps to block millions of threats and shelter its customers from dodgy cyber activity. Ultimately, Buscemi and his “Zalunians” are bested by Telstra’s network.
must be nice to have massive budgets and no sales targets
This won’t attract hackers at all.
Too long, too confusing, too boring.
More in the “looks nice but does it move the needle?” bucket.
Meanwhile my entire neighbourhood can’t even get a single bar of 4G. Wherever we go, indeed.
Impressive ad ands great to see an Aussie brand being creatively brave. Seen it last night and was interested in what my wife (works in finance) thought of it. Initially confused as to what it was and what/who it was promoting. By the end she said she liked it and unprompted said it was certainly memorable.
Best Telstra EVER!!
Brilliant!!
Hilarious!!
Simple message and soooo effective!!