Australians are fine with your brand continuing to advertise, even if it’s not COVID-19 related
Both governments and organisations should continue to launch products and services, educate, advertise, and conduct research during this crisis, as Ipsos’ Kathy Benson explains.
There have been some heart-wrenching events over the 30 years since the 1991 recession ‘we had to have’: 9/11 in 2001 and the GFC in 2008 are among the many events around the world that have taken a toll on humanity.
The economic, commercial and financial impacts of these events, however, do not compare to the devastating effects of the current COVID-19 pandemic of 2020.
Ipsos’ latest global tracking results show that Australians are becoming increasingly anxious about the economic impact of COVID-19.
