Australians are watching almost 26 hours of video per month, a 5% year-on-year increase

Australians across all demographics are watching around 25 hours and 40 minutes of video per month, according to a Zenith report, with that trend expected to continue well into 2021.

In June, that represented a 5% year-on-year increase for people over 18 streaming video. In addition, ad spend for online video rose 26.2% to $1.4bn last year (8% of the total ad market), and Zenith predicts spend will continue to grow by 24% each year to reach almost $3.2bn in 2022.

“While it’s not surprising that younger age groups are spending more hours watching video – up to 48 hours a month – what’s more significant is the increased uptake from Australians aged 65+, which has grown 18% since last year, demonstrating that video consumption is healthy across all demographics,” said Joshua Lee, Zenith Melbourne’s head of digital.