Australians aren’t as sports-mad you think: The benefits of TV shifting to other entertainment
Adam Hodge from Gemba shares some insights that might embolden network and local TV decision makers to spend on other forms of entertainment.
Last week Mumbrella wrote a story under the heading ‘More Sport, Less drama’ in relation to the recently released ACMA report into spending on commercial TV programs for FY25.
The essence of this well-crafted piece was that sports rights and production costs had ‘gone through the roof’ in the past 5 years (doubled in fact) whilst other programming like scripted drama and kids had ‘taken a dive’.
Whilst Gemba tends to be associated first and foremost with sports marketing, the logo on the door says “Sport & Entertainment” so I wanted to show some data (and share a point of view) that might embolden network and local TV decision makers to reconsider their investment mix to redress the entertainment side of the future production pipeline.
Photo by Bradley Kanaris/Getty Images
