More sport, less drama: Where Australian TV stations are spending their money
Commercial television broadcasters are buying record amounts of Australian content, but some genres are losing support while others are thriving.
This is according to the ACMA report: TV in Australia: Spending on commercial TV programs for FY23, which shows $1.67 billion was spent by the commercial TV broadcasters on local content during the 2023 financial year, a record amount.
87% of all program expenditure was for Australian content, an 8% leap on the previous year, with a 16% increase on regional news, despite what Free TV notes are “challenging market conditions”, with “unreasonable spectrum fees remaining in place”.
Any word of 7 network has retained the free to air NFL coverage for the up coming season 24-25
We sure do! https://staging.mumbrella.com.au/nfls-touchdown-partnership-with-netflix-wont-impact-australian-deal-832236
– Neil Griffiths (Mumbrella editor)
Good numbers and bad numbers …
“87% of all program expenditure was for Australian content, an 8% leap on the previous year” … yet the ratings continue to drop.
The networks should focus on the quality of the content ahead of the cost savings. One example is that the FTAs tend to have ‘News” of some sort in various time-sectors. I find it laughable that with the 6pm bulletin they will show “Breaking News” that you could see that morning.
No wonder viewers are finding better things to do. Spending money on repetition might assist the bottom line, but it is reducing your audience which is where your money comes from,