Australians flocked to The Daily Mail in 2024
21.8 million Australians are reading Australian news sources weekly, with the majority reading at least five different publications over a month. However audiences have fallen at a number of country’s most popular publications, with the Daily Mail enjoying the only considerable audience boost.
This is according to the latest readership figures from Roy Morgan, released by ThinkNewsBrands, whose shareholders include Nine, News Corp Australia, and Seven West Media’s West Australian newspapers.
They show that news.com.au leads the pack with an average monthly audience of 11.35 million readers, more than two million clear of nearest competitor, nine.com.au, which boasted 9.23 million readers for the month of October 2024.
Interestingly, Roy Morgan puts the ABC News readership at 8.2 million for October, whereas Ipsos iris have ABC’s audience at 11.74 million – this is a curious discrepancy.
The Sydney Morning Herald has 7.05 million readers a month, while 6.85 million read the Daily Mail.
However, despite these healthy numbers, only the Daily Mail saw an increase in its readership – and a significant one, with an 18% leap. This is compared to a 7.6% drop for Nine, a 6.1% fall for ABC News, and a 4.9% slip for the Herald.
Elsewhere 7News.com.au suffered a dramatic 20.5% fall, msn digital fell 9.6%, The Age lost 7.9% of its readers, and The Australia, The Herald Sun, and news.com.au all had moderate drops in readership.
Category-wise, aside from ‘general news’, which attracts 21.1 million Australians over 14 each month, its property listings or stories that most draw the readers, with 14.8 million reading at least one a month. This is followed by sport, lifestyle and health, and entertainment and culture.
Technology news only draws 4.8 million readers a month, compared to travel at 6.7 million, auto at 7.6 million, and business and finance at 10.2 million.
For more insights about readership, including state-by-state breakdowns, check out the ThinkNewsBrand report.
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Nathan Jolly is the Features Editor at Mumbrella. He joined the team in July, 2023.
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