Australians unite for marriage equality in campaign by Principleco
A group of everyday Australians have come together as part of a new initiative to achieve marriage equality.
‘The equality campaign’ via Principleco, sees hundreds of friends, families and couples uniting to paint a rainbow map of Australia, as a representation of community support for the movement.
Made for Australian Marriage Equality, and Australians for Equality, the campaign aims to humanise marriage equality, by bringing it back to the Australians that are directly impacted.
I’m no expert, but in this polarising debate I would have thought that the use of rainbow colours enforces entrenched stereotypes. Rather than divide, I would have thought the campaign should take a subtle ‘they’re just like us’ vibe.
Don’t tell people how to vote. Make them feel.
I agree with your first three words.
You should have stopped there.
Lovely work PrincipleCo. Let’s all consider ourselves lucky that Darryl is not an expert. More rainbows please.
I don’t know about you Darryl, but this certainly made me feel! I hadn’t really cared much about this before, but I do now.
The brand for ‘The Equality Campaign’ was done by the Core agency. Also, this video is just one component of the actual campaign, so claiming credit for the whole campaign doesn’t seem quite right.
And the website for The Equality Campaign was designed by Agency.sc.