Australians want to travel, love and laugh according to new ING Direct digital campaign
ING Direct is asking Australians to answer how they want to spend their life in an extension to the existing campaign which gives customers the chance to win daily cash prizes.
The campaign, an extension of the ‘Spend Your Life Well’ work driven by Droga5, asks visitors to the campaign site to input words reflecting how they want to spend their life, which triggers a reaction from an animated character called ‘Lou’.
