Australia’s Ashes collapse beats The Bachelor to be most watched non-news show of the night
The slaughter of the Australian cricket team on day one of the fourth Ashes test in Nottingham drew 848,000 viewers on Nine’s digital channel Gem last night.
Gem was the second highest rating channel of the night as Australians tuned in to watch their side capitulate in the first innings from 8pm, a performance that has dominated headlines nationally this morning.
Gem had a 14.7 per cent share – higher than Seven’s main channel which had 14.6 per cent and Ten which had 12.8 per cent, beating The Bachelor which had 794,000 to be the most-watched non-news show of the night.
Despite the strong performance of The Ashes overall Ten’s reality dating show The Bachelor won across all the demographics, 16-39, 18-49, 25-54.
‘Pathetic Aussies’ Well I do remember the Courier Mails treatment of Broad last time around…
Nine should have put it on nine instead of Gem