Australia’s most popular 100 brands
TNS has released a list of Australia’s top 100 brands. The results are based on interviews with consumers aged 15 to 64, who were asked to list their favourite brands between February and April this year. Sony is top. Bing is the biggest climber. Uncle Toby is the furthest faller.
The brand’s 2010 rank appears first. Then its 2011 rank. Then its year-on-year change in ranking.
1 1 Sony 0
2 2 LG 0
4 3 Apple 1
3 4 Coles -1
5 5 Panasonic 0
7 6 Canon 1
10 7 Virgin 3
6 8 Samsung -2
9 9 Cadbury 0
14 10 Colgate 4
(Update: After Mumbrella invited TNS to comment on criticism of the methodology expressed in the comment thread below, the company stated that it wished to remove most of the top 100 list from this posting, asserting its copyright on the information.)
How is this done?? Yahoo above Ford? Sony above Apple? No Facebook.
Logic: Facebook #12 … though agree. Would love to know the finer details. There sure are more trusted sources out there than this.
thanks Hammertime. My bad.
I’m sorry, but MYSPACE at number 96, up 57 places from last year? Are you kidding me?
This is Tiger Airways last time in the top 100!
Reading through their ‘methodology’ – it’s not hard to see why so many brands here appear to be in an incorrect order.
They forgot to add facebook. It’s an entirely fictitious exercise.
No beer brands = bullshit study.
am surprised to see Sony up there considering all of the hacker controversy.
These results are flat-out WEIRD. I wouldn’t trust ’em for nuthin’!
As a consumer study it’s up there with product of the year for validity
on beer brands, not sure it is a methodology issue. just had a quick look at some of other markets and beer brands do well (Thailand, Malaysia). Just not Australia?
But yes, some apparent flaws in this ranking
where is MacArthurs Mutterings on this list….
No Harvey Norman…
LG?
This brand ranking appears to be from 2006.
Nothing in here reflects numerous other (more trusted) brand rankings.
TNS are used to be good. What happened?
I can’t wait to see where Tiger Airways places next year…..
Simon
http://www.TwoCentsGroup.com.au
Ah – just re-read. It’s across APAC.
What an utterly pointless piece of research.
Honestly can’t see the purpose of any of this.
Just revisited to see TNS basically admitting that it’s PR guff.
Why would a credible research organisation spruik a fluff piece of research? Idiots.
Another stupid list for the sake of another stupid list. PR driven. Don’t think too many dairy farmers would have voted Coles into No 4.