Dettol is Australia’s most trusted brand – Reader’s Digest survey
The makers of hygiene products, chocolate and breakfast cereals are among Australia’s most trusted brands, according to a new survey.
Readers Digest surveys Australia top brands every year and has released the latest results. There are no significant changes compared with last year’s front-runners, with Colgate, Dettol, Cadbury, Panadol and Band-Aid all maintaing a place in the top ten.
Last year Nokia was in the top brands listed, but this year there are no technology brands in the top ten.
How can Kraft be an “Australian Icon”? It’s an American company that began in Chicago, Illinois.
McCrindle is still plying his trade on ACA, i think
@ archie. Only 68% of McCrindle’s research is totally made-up (although I just made that up.)
my only interaction with the dettol brand that i can recall is my 16 year old self put some on a pimple in the hope of making it go away and it stung like hell.
can only assume from that it would de-crap your floors too.
Any hint at the methodology?
I thought it was 78% of statistics are made up?
Didn’t I read another so called best brand stat thingy the other day and Apple was no 1? (Or was that a slightly different take?)
I will quote John Cleese in The Life Of Brian:
“He’s making it up as he goes along…”
Yawn…