Australia’s top media agencies to be revealed at Mumbrella360
Research into what the industry and experts think of Australia’s top 18 media agencies will be revealed for the first time at next week’s Mumbrella360 conference. The research – conducted by Mumbrella in conjunction with research company Edentify – looks to measure perceptions of agencies across ten criteria:
- Planning
- Buying
- Strategy
- Innovation
- Talent
- Account management
- Commercial success
- Industry impact
- Momentum
- Client stability
The first stage of the research saw a survey of Mumbrella’s email database of nearly 30,000 industry readers of what they thought of the agencies. The second saw us carry out a similar exercise with a panel of eight industry experts made up of pitch doctors, consultants, media executives and headhunters. The results were then brought together to provide a score against each criteria, weighted 60% towards the expert panel.
As well as being revealed and discussed at Mumbrella360, the assessment of each agency is published, along with further analysis written by the Mumbrella team and by the agencies themselves, in the Mumbrella Media Agency Review book.Each agency also gets a total score out of 100.
I’ve been looking fwd to seeing this, since it was announced & after reading the creative one.
A question: like the creative agency one, will each agency’s city office be looked at separately? to use the first one listed as an e.g., will it look at Carat Sydney & Carat Mellbourne separately, or a national Carat?
Hi Pascoe,
This time round, we’ve assessed the agencies nationally – while there’s always another way of doing it, it seemed to make sense to us as the media agencies on the whole tend to have more of a national identity.
Cheers,
Tim – Mumbrella