Australia’s top media agencies to be revealed at Mumbrella360

MMAR

Research into what the industry and experts think of Australia’s top 18 media agencies will be revealed for the first time at next week’s Mumbrella360 conference. The research – conducted by Mumbrella in conjunction with research company Edentify – looks to measure perceptions of agencies across ten criteria:

  • Planning
  • Buying
  • Strategy
  • Innovation
  • Talent
  • Account management
  • Commercial success
  • Industry impact
  • Momentum
  • Client stability

The first stage of the research saw a survey of Mumbrella’s email database of nearly 30,000 industry readers of what they thought of the agencies. The second saw us carry out a similar exercise with a panel of eight industry experts made up of pitch doctors, consultants, media executives and headhunters. The results were then brought together to provide a score against each criteria, weighted 60% towards the expert panel.

As well as being revealed and discussed at Mumbrella360, the assessment of each agency is published, along with further analysis written by the Mumbrella team and by the agencies themselves, in the Mumbrella Media Agency Review book.Each agency also gets a total score out of 100.

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