Australia’s most trusted brands are not Australian according to Havas Group

Two of the most trusted brands in Australia are not Australian Havas Group’s Meaningful Brands 2017 Survey has revealed, with Google and Paypal outperforming the likes of the ABC, Coles and Qantas.

The survey which spans 33 countries, 300,000 people and 1,500 brands found that on a global scale 40% of people believed that brands were making a contribution to people’s wellbeing and quality of life.

But the figure for Australians was lower, at just 33%.