AvoFresh appoints creative agency partner, first work launches
AustChilli Group’s AvoFresh has appointed Brisbane-based creative agency SLATE Media as its video campaign partner, with the first work launching this week.
Tasked with driving brand growth to new markets, SLATE Media will work across new and existing product promotions, including its recently launched ‘Smashed Avo’ product.
The new product is showcased via a three-part ad series, hoping to resonate with every age group.
“AvoFresh is a brand on the rise, and we’re thrilled to partner with them at this pivotal moment,” said Matt Pettigrew, creative director at SLATE Media.
“We believe a fresh perspective, informed by deep consumer data insights, is crucial. We’re committed to developing innovative campaigns that not only resonate with existing customers but also captivate new demographics to drive brand growth.”
AvoFresh’s marketing manager, Shika Finnemore, added: “Smashed Avocado is an iconic breakfast staple that Australians know and love.
“To support the launch of our AvoFresh Smashed Avocado we wanted to create a fun, engaging campaign that customers could relate to.”
She concluded: “SLATE has taken our vision and delivered three videos that really highlight the convenience of AvoFresh being always ripe and always ready to eat.”
The campaign is running across Meta, TikTok and YouTube.
Credits:
Creative agency: SLATE Media
Founder/creative director: Matt Pettigrew
Co-director, editor, Sound: Toby Hobart
Account director: Alexander Dang
Producer: Mia Grunwald
DP: Jack Martin
Colourist: Julienne Pancho
CGI assist: Mitchell Anderson
Client: AvoFresh
Marketing manager, food stylist: Shika Finnemore
CGI: UMPF Design
Patrick Arnold – Director/founder
Voiceover: Brooke MacGregor
Gaffer: Jake Pace
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s*it ad but ill buy it next time at the shops spose it worked on me then