Award winning creative director Jamie McTavish returns to Australia as CD of Authentic Entertainment

Tim Burrowes

June 24, 2014 11:55

Authentic Entertainment – which rebadged from MCM last week – has appointed creative veteran Jamie McTavish, Mumbrella can reveal.

The move underlines the intentions of the company to boost its creativity credentials. Ahead of the merger of its digital agency brand Igloo and content arm MCM Media, Authentic was best known for its production of mainly music-based radio and TV shows.

Originally from WA, the multi-award-winning McTavish is a 25 year veteran who has mainly worked overseas. Among his most famous campaigns was Heineken’s Skyfall “Crack the Case” branded entertainment tie-in with James Bond movie Skyfall.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.