Azerion teams with Mediaocean for dynamic in-game advertising

Digital advertising solutions leader Azerion has teamed up with Flashtalking by Mediaocean to offer real-time customisation of ad content based on user data across Azerion’s suite of digital products.

This collaboration will enable dynamic creative optimisation across Azerion’s suite of digital products in the Australasian region. Azerion’s portfolio houses a network of over 20,000 owned and operated games, with proprietary audience targeting tools and delivery technology to reach audiences at scale.