‘Bacardi Together’ positioning arrives in Australia
Bacardi has introduced the slogan ‘Bacardi Together’ into Australia with a new campaign based on the idea that humans are happiest when they are together.
http://youtu.be/gaUfJvAHkeo
The ad was created by Rainey Kelly Campbell Roalfe/Y&R in London and Y&R New York, and adapted locally by BMF.
Credits:
Together is nice – but they should have made a stand and taken the Facebook tag off the end frame….