‘Bacardi Together’ positioning arrives in Australia
Bacardi has introduced the slogan ‘Bacardi Together’ into Australia with a new campaign based on the idea that humans are happiest when they are together.
http://youtu.be/gaUfJvAHkeo
The ad was created by Rainey Kelly Campbell Roalfe/Y&R in London and Y&R New York, and adapted locally by BMF.
Credits:
- TVC Creative: Rainey Kelly Campbell Roalfe/Young & Rubicam, London and Young & Rubicam, New York
- Local adaptation: BMF
- Media: ZenithOptimedia
- PR: One Green Bean
- Digital: Present Company
- Events: Peer Group
Together is nice – but they should have made a stand and taken the Facebook tag off the end frame….