‘Bacardi Together’ positioning arrives in Australia

Robin Hicks

August 5, 2011 12:04

Bacardi has introduced the slogan ‘Bacardi Together’ into Australia with a new campaign based on the idea that humans are happiest when they are together.

http://youtu.be/gaUfJvAHkeo

The ad was created by Rainey Kelly Campbell Roalfe/Y&R in London and Y&R New York, and adapted locally by BMF.

Credits:

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Robin Hicks

Topics

Bacardi BMF

1 COMMENTS

Tim 8 Aug 11

Together is nice – but they should have made a stand and taken the Facebook tag off the end frame….

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‘Bacardi Together’ positioning arrives in Australia

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