The Bachelor’s Nick ‘Honey Badger’ Cummins becomes face of Volkswagen’s Amarok
This year’s star of The Bachelor, former Wallabies star Nick ‘Honey Badger’ Cummins is increasing his media profile further by becoming the face of Volkswagen’s Amarok line of vehicles.
The car brand kicked off its association with Cummins last year, with the Volkswagen Amarok Extended Test Drive social campaign, but this new multi-year deal will feature a line of on-going social, digital and retail television campaigns.
The announcement caps off a busy few months in the media for Cummins, who signed on as the sixth Bachelor for Ten’s successful romantic reality series, and starred alongside comedian Tanya Hennessy in Samsung’s JOMO (Joy of Missing Out) campaign.
I think Nick is fabulous in this advert. He looks cool, calm, and handsome. Way to go VW. Good choice in sports personalities to represent you.
M.G.
Hi VW people, I believe Nick should insert a Hard Amarok in his jackass. He’s a Donkey.