Badjar Ogilvy hangs on to Myer

Tim Burrowes

February 3, 2009 9:06

After what had begun to seem like an interminable process, Myer has finally made a decision on its $60m advertising account – and has stuck with Badjar Ogilvy.

The final stage of the process, which began half way through last year, saw the list narrowed to M&C Saatchi and Badjar.

The move is the latest in a frenetic marketing week for Myer boss Bernie brookes , who yesterday revealed plans for a huge advertising drive, with a doubling of its spend over the next three months.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.