Baking up the seven P’s for modern marketers
Bakehouse Ferguson Plarre is revolutionising the traditional marketing mix one baked good at a time says Aaron Beckhouse, who explains the importance of keeping the marketing industry fresh and inspiring, in seven simple steps in a piece that first appeared in Encore.
1. Politics
We all need to be responding to the world around us and be conscious of real issues. Whether it’s the morning papers or a Twitter feed, we need to ensure we’re identifying opportunities and reacting to the latest news and events. At Ferguson Plarre we want to have a bit of fun and approach this creatively. For example, politics need not be boring when you have the ‘Free Sauce Party’, campaigning for the permanent presence of free sauce for meat pies.
What I’m saying is that companies need to be relevant and connected to the political landscape.
Noone can even agree what the first 4 p’s are. There is no way someone will remember this list of 7. We need a new metaphor.
Wtf does “goodness” actually mean?
FMCG marketers seem to love the word…
Delightful reading. Point #3 and #6 are more important than ever, as people like to identify with things more than ever before. There are businesses or stores I feel ‘at home’ when I visit them, whether it’s because of their product, their service, or just the fact that the image/values they present appeal to me. This kind of thing then makes them one of my first choices when I am considering spending my money on something, and I will start by seeing if they have what I want before considering other options.