Band-Aid is Australia’s most-trusted brand, according to Reader’s Digest

May 21, 2018 10:16

Household goods have dominated the Reader’s Digest trusted brands list for 2018 with Band-Aid, Dettol and Colgate topping the list and Vegemite voted as Australia’s most ‘iconic’ brand.

The annual listing saw 2,400 Australians surveyed on their most trusted brands across 70 consumer categories.

Australians trust Johnson & Johnson’s Band-Aid brand, according to Reader’s Digest

“This is our 19th annual Reader’s Digest Trusted Brands survey,” said Australian Reader’s Digest group editor, Louise Waterson. “The importance of trust – in a digital age influenced by social media tribes – seems to get more important each and every year.

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Paul Wallbank

Paul Wallbank was news editor at Mumbrella between June 2017 and June 2019. Previously he's covered business and technology issues for outlets ranging from The Australian and Sydney Morning Herald to the ABC and Business Spectator.

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