‘Millennial-focussed’ telco, Lyf Mobile, launches with in-house ad campaign

A new Millennial-focussed telco, which runs off Telstra’s network, has launched targeting those who are fed-up with traditional telcos and expensive services.

The launch is accompanied by an in-house ad, with founder of Lyf Mobile Todd Scott telling Mumbrella: “We all pinball ideas around about what could be relatable and what we liked. We’re Millennials talking to Millennials, so everything from the music to visuals to wording was done with our peers in mind.”

The ad is backed by the Chuck D Beat Crew featuring Triniti track I Look Good, and features a young buy dressed in a suit running down the road, attempting to lift off with toy rockets.

The ad concludes with the tagline: “With plans to fit everyone’s lyf… style”.