Banjo charts the journey to becoming a White Lady in funeral home’s first work in 12 years
White Lady’s first TV campaign in 12 years focuses on the art of empathy
White Lady Funerals has launched its first new campaign in more than a decade, ‘She Knows’ which displays the compassion and understanding a woman must embody in order to qualify as a White Lady.
The campaign, by Banjo Sydney, follows the journey of a young girl as she moves through childhood to adulthood and the times she has provided comfort to others, developing in her a natural streak of compassion.
Her journey begins sitting next to a sad and lonely boy in the playground to comforting her father as they bury a loved family pet.
Work so bad it makes you die inside – good for drumming up business no doubt. Old strategy very very cheap execution. Take me now Lord.
Awful.
BTW, are there any black or asian white ladies? Seems a bit racialist to me.
I find the whole premise of White Lady Funeral’s to be incredibly sexist. I’m rarely offended, but to suggest that women understand death better than men is just horrendous.
O-Bitch-uary is dead right.
That being said, perhaps if they’d used actual employees to communicate their proposition, the execution might have been a tad better?
When you’re dying for a client…