Bank advertising escapes criticism in the financial services royal commission
Australia’s advertisers have escaped widespread criticism in the financial services royal commission’s final report.
Justice Haynes’ report blasted the industry’s culture of sales and profits at all costs, but restricted criticism of the sector’s advertising to car dealers, lenders preying on vulnerable consumers and superannuation marketing.
One of the few marketing-related aspects of the report was a recommendation that the superannuation and insurance sectors should be banned from ‘hawking’ their products.
Perhaps the bank advertising escaped criticism because it’s been invisible…….
Don’t worry, they’ll get back to pissing in our pockets again soon enough…