‘We break the stories you deserve to know’, says SMH in new campaign
The Sydney Morning Herald and The Age have launched ‘You Deserve to Know’, a subscriber marketing campaign which aims to show viewers why quality journalism matters and how it helps provoke important conversations.
Nine’s The Age and The SMH aim to build on their ‘Independent Always’ brand platform by showing important stories the papers have covered, including the banking Royal Commission, advertising on the Sydney Opera House and the legalisation of same-sex marriage.
A poorly made manifesto masquerading as an idea.
SMH deserve a better agency.
SMH is not independent, a publicity listed company is not independent, newspapers gobbled up by a TV network are not independent.
It’s time to ditch the ‘ Independent Always’ tag line, there is nothing independent about SMH.
‘ We break the stories you deserve to know’, is a great fit for A Current Affair.
They only ‘break’ the stories which fit into their political agenda. (To the extent that their moribund platform will be doing anything much, shortly. Except, go the way of BRW, et al.)
When 30,000 eminent scientists from around the world signed a petition some years back saying that ‘Climate Change’ was a complete fraud, this was a story not worth reporting.
Hey Rick The ….
So 30,000 eminent scientists around the world signed a petition some years back saying the ‘Climate Change’ was a complete fraud.
As indeed was the petition you refer to.
The petition was created by individuals and groups with political motivations, was distributed using misleading tactics, is presented with almost no accountability regarding the authenticity of its signatures, and asks only that you have received an undergraduate degree in any science to sign.
Rick … stick to something you know. Guess that rules out Climate Change.
Yours from flooded Townsville.
It must be wonderful going to a kinder where they let you use the Internet.