Bankable audiences: The inside story of Commbank’s retail media network to be shared at Remade

Commonwealth Bank is opening the vault to reveal the story behind its fast‑growing retail media network, Commbank Connect, in a case study session at retail media conference Remade.

The session will explore how the bank is turning its extensive physical and digital footprint — including 16 million customers, 8 million app users and more than 2,000 branch‑based digital screens — into one of Australia’s largest small‑format media networks.

Commbank’s Pat Crowley and Sonder’s Jonathan Hopkins will speak at Remade