Bankwest appoints Bear Meets Eagle On Fire
Bankwest has appointed indie agency Bear Meets Eagle On Fire as its new creative partner.
Looking to the future, the Commonwealth Bank-owned brand is hoping to be Australia’s favourite digital bank and has appointed the agency to create a new brand platform and vision to support this ambition.
“…We’re thrilled to collaborate with Bear Meets Eagle On Fire’s talented team,” said Jodene Murphy, Bankwest’s GM of customer, marketing, and communications.
“We’re really looking forward to telling our story in a way that’s as distinctive and engaging as the digital banking innovations we’re creating for our current and future customers across Australia.”
Micah Walker, founder and CCO of the agency, added: “When you find partners who are as decent and funny as human beings as they are ambitious about their brand, you have a chance.
“So, we’re genuinely excited about the future with the Bankwest team.”
The brand has been serviced since 2018 by Union, a bespoke agency out of WPP.
In 2018, Bankwest launched its long-standing ‘Bank Less’ brand platform, acknowledging customers’ frustrations with financial institutions in light of the banking Royal Commission. The brand introduced a character, Bryce, in August 2019 through an iteration of the campaign, which it then brought to life in 2020.
Also in 2020, Bankwest unveiled a new logo and brand identity – the first change of its kind in more than two decades.
Bankwest will continue to work with existing agency partners alongside Bear Meets Eagle On Fire.
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