Bankwest continues ‘Bank Less’ brand positioning with ‘Sea of Sameness’ campaign

Bankwest has launched the latest instalment of its ‘Bank Less’ positioning, ‘Sea of Sameness’.

Continuing the brand’s call for less ‘Bank Stuff’ – following consumer insights that Australians want fair, simple and transparent banking – the campaign, created by WPP AUNZ’s bespoke agency, Union, features stereotypical banking scenarios used in advertising to portray how Bankwest differs from its competitors.

Paul Nagy, Union’s chief creative officer, said: “We all want less jargon and complication, but mostly banks seem to want to talk about themselves and how important they are in your life.