Barbeques Galore plays with awkward moments and perfect steaks in first campaign from The General Store

An awkward moment at a company barbeque is the star of Barbeques Galore’s new campaign.

It is the first work from the company’s newly appointed creative agency, The General Store.

The new brand platform, ‘Now You’re Cooking’, has also launched with the campaign, positioning the Barbeques Galore as the destination barbecue retailer, catering for experienced chefs to anxious beginners.

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