News

Former VMLY&R CEO Aden Hepburn launches brand experience agency Akcelo

July 27, 2020 10:50

Former VMLY&R co-CEO, Aden Hepburn, has launched brand experience and innovation agency, Akcelo, with two members of his former agency leadership team, Miles Scott and Dave Di Veroli.

Hepburn left WPP AUNZ’s VMLY&R just over a year ago. He launched the VML digital agency brand in Australia in 2012 after being appointed managing director. The merger of VML and Y&R two years ago saw Hepburn become co-CEO with Pete Bosilkovski, who left the agency just weeks before him.

The departure of Hepburn and Bosilkovski triggered a flood of senior staff leaving the business, including Di Veroli, who was head of strategy, and Scott, who was managing partner.

Dave Di Veroli, Miles Scott, Aden Hepburn have formed Akcelo

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Zoe Wilkinson was a reporter at Mumbrella and the producer of the Mumbrellacast from March 2019 to May 2021.

Topics
Aden Hepburn Akcelo Dave Di Veroli Miles Scott VMLY&R
2 COMMENTS
Paul A 27 Jul 20

Best wishes Aden, you’ll smash it mate

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Nic 27 Jul 20

An agency launching with a clear and simple purpose, that is actually needed by clients. Huzzah!
Good work Aden & team. 🙂

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