IdeaWorks’ Aden Hepburn takes MD role at VML

Aden Hepburn

Y&R’s new digital offering VML is to be run by IdeaWorks head of digital Aden Hepburn as MD.

According to a press release from Y&R, the Sydney office of VML will be staffed by 50 people over the next few months.

Some staff within the Y&R Brands group will be moving into the new agency – although most will be external hires, Y&R claims.

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