IdeaWorks’ Aden Hepburn takes MD role at VML

Aden Hepburn

Y&R’s new digital offering VML is to be run by IdeaWorks head of digital Aden Hepburn as MD.

According to a press release from Y&R, the Sydney office of VML will be staffed by 50 people over the next few months.

Some staff within the Y&R Brands group will be moving into the new agency – although most will be external hires, Y&R claims.

The agency told Mumbrella that IdeaWorks would not be closing to make way for the new shop.

Offices in Melbourne and Brisbane are slated to open later this year.

Foundation clients include Emirates, Revlon and Hill’s Pet Nutrition.

Globally, the agency has Colgate-Palmolive, Dell, Ford, Gatorade, Kellogg, Microsoft, Revlon, SAP, Western Union and Xerox.

“Clients expect and deserve a world-class digital offering,” said Russel Howcroft, CEO, Y&R Australia and New Zealand. “VML’s strong growth and proven track record of helping global brands navigate the frontiers of contemporary marketing speaks for itself.”

Hepburn is founder of the Digital Buzz Blog.