Ideaworks

VMLY&R’s Ideaworks reveals first campaign for Petbarn’s Leaps & Bounds 2

Myer launches experiential train experience ‘Santaland Express’ 1

Myer Wonderland experience drove foot traffic and boosted sales, says GM Tim Clarke 4

Marketing science, supercharging sponsorships and VR & AR the latest topics revealed at the Retail Marketing Summit

Sainsbury’s head of CX design announced as keynote at Retail Marketing Summit

New Y&R management aims to build on retail, push creative as McDonald takes charge 8

Dick Smith: a brand battered one too many times 14

GPY&R and Ideaworks deny creative merger: ‘They’re sitting and working together’ 8

Dick Smith renews Apple promotion in latest ‘Unleash Your Smith’ TV campaign 3

IdeaWorks names Microsoft’s head of channel marketing Danny Lattouf as Sydney MD 1

Payless Shoesource appoints IdeaWorks as lead creative team 1

Dick Smith electronics to rebrand with focus on demystifying technology 4

Dick Smith replaces M&C Saatchi with Ideaworks 11

Lenard’s in ‘cost effective’ refit by Ideaworks 30

IdeaWorks’ Aden Hepburn takes MD role at VML 11

I see dead campaigns 3

Ideaworks appoints Naseema Sparks as MD 2