Ideaworks appoints Naseema Sparks as MD

Retail marketing specialist Ideaworks has appointed Naseema Sparks as managing director.

The announcement:

One of Australia’s leading agency executives Naseema Sparks is to join retail marketing specialist IdeaWorks as consulting Managing Director.

Sparks was MD of M&C Saatchi for 8 years to 2007, and a global equity partner until its listing in 2002. In the last four years, Sparks has built a career as a professional non-executive director of major Australian listed companies including Blackmores Ltd, PMP Ltd, and Sydney Dance Company.