New Y&R management aims to build on retail, push creative as McDonald takes charge
New Y&R ANZ CEO Phil McDonald
Incoming CEO of Y&R Group, Phil McDonald, has pledged to build on the group’s retail credentials and continue to ride the creative success that has come out of GPY&R’s Brisbane and Melbourne agencies.
McDonald took the helm of the agency two weeks ago after the departure Jason Buckley and in his first interview since taking charge, admitted he is not sure how much longer the George Patterson name will remain on the shingle.
He has also been cautious about commenting on the futures of Y&R Group and STW after the takeover of STW by parent WPP last year, in a move that has been billed as a “merger”.
VML doesn’t report to Phil. Boring but important.
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either Phil has had a load of botox since I last saw him or they’ve let a junior retoucher loose on his PR shot
@blurred lines – Is VML no longer part of Y&R Group? The interview seems to indicate that Y&R and VML are still attached at the hip. If Phil is Y&R Group CEO it would appear he has some control over VML.
‘George Patterson – once Australia’s largest agency’ – had Retail in spades thru the 90’s and early 2000’s with AdTown – a specialist powerhouse in both Sydney and Melbourne with key retail clients based around core of Myer and Optus.
It seems everything old is new again.
Shiny happy people
@Blurred Lines
According to WPP’s operating group structure it does. http://www.wpp.com/wpp/compani.....ml-sydney/
Looks like VML is the ‘hamburger helper’ to the hollow Y&R business model.
Take out VML and Y&R has nothing much going in Aus/Asia