Nine and SBS trumpet success of 9Life and Food Network in reaching female demographic
Just three months after their respective launches, Nine Entertainment and SBS are both celebrating the successes of their new multi-channels: reality-focused 9Life, and SBS’s Food Network.
The two multi-channels launched late last year with modest industry expectations as to expected audience size; however, both appear to have defied expectations.
“Both channels have been a great success,” said media analyst Steve Allen. “Well beyond what competitors, like Foxtel, had forecast for both of them.”
Nine’s director of acquisitions, Hamish Turner, told Mumbrella he was particularly pleased with how the new TV channel was performing among a female demographic.
The real estate shows are great (if you like that sort of thing) but 9Life really wins by showing the US Bachelor at US pace.
Unless you are a sport lover, there is really no need to have Foxtel. Now that I have streaming services and 9Life I am watching more TV than I have in years.
SBS Food would have to be more successful than 9Life as it is broadcast in MPEG-2 rather than MPEG-4 like 9Life which none of the TVs in our house can pick up. My mother has been constantly watching SBS Food. We would dearly like to watch 9Life but they have locked us out.
Hamish is a genius…….& Brian? Well, that’s another one he called wrong.
Put it in the list………
SBS Food is a good channel but it needs to broaden its playlist a bit. Just running the same 4-hour program block on repeat is pretty monotonous. It’s all just a bit too US-heavy, which I get because of the Scripps link, but there is so much more to food than just American programming. And SBS has a great archive of its own food programming, why isn’t it making more of that inventory across this channel?
Only thing I like on 9 Life is Come Dine With Me. Couldn’t be less interested in the numerous “flip” or real estate shows or Housewives or Bachelors or whatever but I guess I’m not the target audience.
9Life has completely changed the Free to air environment. Its in a league of its own in terms of providing a younger demographic with the US content they desire without having a Foxtel subscription.
The Food Network has “boosted its overall share”, says the SBS publicity department. It is “performing strongly and delivering on one of its key objectives of attracting over 800,000 new viewers to SBS”.
It also attracts daily complaints from viewers for being low-grade junk.
We’ll know which of these assessments is the more plausible from how quickly the plug is pulled. Will SBS declare victory and dump the Food Network this financial year or next? It’s bound to be one or the other.
It would be good if we can get all the new channels