Ten’s I’m A Celebrity beaten by Seven’s My Kitchen Rules and Nine’s Big Bang Theory
Audience numbers for Ten’s I’m A Celebrity Get Me Out of Here! have slipped, with Seven’s My Kitchen Rules and Nine’s The Big Bang Theory both beating the reality show in the 7:30pm time slot.
Seven’s MKR was the most-watched show across the key advertising demographics (16-39, 18-49 and 25-54) with 1.574m metro viewers.
Ten’s I’m A Celebrity Get Me Out of Here! pulled in 710,000 metro viewers while a new episode of US sitcom The Big Bang Theory delivered Nine an audience of 795,000.
I’m A Celebrity was the third most-watched show across the key advertising demographics while Seven’s First Dates, which aired at 9:00pm, was the second most-watched show across the demos.
Any word on Streaming numbers?
The challenge for IACGMOOH is that unlike other reality shows their contestants don’t build equity and grow. In MKR they become better cooks, in The Voice they become better singers etc but in IACGMOOH they don’t get better at eating rat intestines – it’s just the daily shock value of the food challenges or the stunts, which are already stale.
The value of that show is the insight into the celebrity that you hadn’t seen before but luckily whatever good bit you miss you will pick up the next day on radio or social without having to invest an hour to see the 5 good minutes.
Ten should have used inverted commas in the title of the show:
I’m A “Celebrity” Get Me Out Of Here!