Morning Update: Audi channels Bowie; Google axes Samsung ad blocker; Schumer and Rogan in Bud Light ad; Yahoo to focus on fewer ads

Alex Hayes

February 4, 2016 8:36

https://youtu.be/yB8tgVqmKzw

AdWeek: Audi Heads to Space With a Stirring Super Bowl Ad Set to David Bowie’s ‘Starman’

Audi unleashed its 2016 Super Bowl ad on Wednesday, and it’s destined to have one of the most talked-about soundtracks of any commercial on the game – Starman – the 1972 track by David Bowie, who died last month at age 69.

The classic Ziggy Stardust song was enjoying a renaissance even before Bowie’s death. It was played in full during a sequence of Ridley Scott’s space film The Martian. And Bernie Sanders has been using it on the campaign trail.

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Alex Hayes

Alex Hayes worked for Mumbrella from 2013 to 2017 in roles including editor and head of Mumbrella Bespoke.

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