VMLY&R’s Ideaworks reveals first campaign for Petbarn’s Leaps & Bounds

November 1, 2018 1:29

Ideaworks, which is part of WPP’s VMLY&R, has launched its first campaign for Petbarn’s Leaps & Bounds.

The 30 second ‘Petkind’ features a dog competing in the ‘Slobber Finals’ and aims to use humour and personality to sell the brand’s natural pet food.

The ads will be hosted on social channels and supported with small format outdoor and digital ads.

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Abigail Dawson

Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.

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2 COMMENTS

Another Agency 2 Nov 18

That dog is overweight.

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Toni 19 Nov 18

Hi I am the dogs owner, she isn’t overweight actually she is 54kgs quite light for a Dogue, she is broad in the chest and did have a healthy litter of pups only 4mths before the shooting of the ad. She is 6yrs old active and agile, I’m wondering how many Dogues you have met?

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