Marketing science, supercharging sponsorships and VR & AR the latest topics revealed at the Retail Marketing Summit

How Coles utilises marketing science, what local brands are doing in AR and VR, and how Supercheap Auto uses sponsorship to create an integrated customer experience are the latest session topics to be announced at Mumbrella’s Retail Marketing Summit.

Dale Preston, Maree Magdas and Dean Calder

Coles’ head of customer voice, Dale Preston, and founder of consultancy Forethought’s Ken Roberts will present on the real-time insights that are enabling the supermarket chain to plot its share-gaining path, while Roberts will also set out some key principles for the application of marketing science in communication.

Ken Roberts