Barnardos seeks to shed myths in search for foster parents
Barnardos Australia is aiming to dispel myths over who is suitable to become foster parents in a new campaign branded “count yourself in”.
The child protection charity said too many people rule themselves out of fostering children in the mistaken belief they do not fit the criteria.
It is now looking to overcome “conventional stereotypes and misconceptions” through a series of YouTube videos in combination with bus, petrol pump and shopping centre digital billboards, 30 and 60 second radio ads, online and print advertising. A section on its website has also been dedicated to the campaign.
This campaign was created in house- ikon helped us with media placement.