Barry Hall fronts asks Aussies to ‘soften up’ in non-illness related push for Kleenex

Kleenex is asking Australians to embrace their softer side in their new campaign for tissues with former AFL hard man Barry Hall showing his softer side.

Created by J. Walter Thompson Sydney and launched this week, the series of three TVCs star I’m a Celebrity Get Me Out of Here contestant Hall in a series of emotional situations, and end with the phrase “because soft feels good.”

https://www.youtube.com/watch?v=h55-pZXQTGc

The push looks to distance the entire Kleenex Facial Tissues range from its association with illness, particularly flu and the common cold.