Quickflix signals marketing push appointing YOLO to creative account
Ad agency YOLO has landed the creative account for Australian video streaming and DVD delivery service Quickflix, after nudging out two other agencies in the creative pitch.
YOLO said it would work closely with Quickflix’s team on ‘retention and acquisition strategies’ as the troubled service looks to build a bigger subscriber base in a crowded market against international giant Netflix and local service Stan.
“It’s a tough slog at the moment for Quickflix, trying to find a voice within a crowded category,” said creative partner at YOLO Paul Fenton in a statement.
An agency named after a saying used by troubled, sad youth would seem to be a perfect partner for a doomed company.
Will be interesting to see what Yolo do with these guys.
would be a fair request
If anyone can save Quickflix then it’s Paul and his team at YOLO.
If that’s what you think Duncan, maybe you’re the one who’s out of touch with the real meaning…. Besides, I wouldn’t be commenting on an agency unless you have first hand experience with them – which clearly you don’t.
Interesting to see what YOLO can do. Quickflix have never really focused on selling themselves via a marketing campaign. They have developed UI systems , built catalogues etc but marketing has always been poor , relying on search engines, word of mouth , twitter, trial coupons for family and friends , and news emails.
There is so much Quickflix coverage on this site, its almost like they are paying for the coverage. I mean seriously, never read as many STAN/Netflix/Presto stories.
What’s in store tomorrow?
Note – interesting Stephen Langsford isn’t mentioned in the story above.
Great move Quickflix – YOLO will help you find that voice.