Barty, Federer and Djokovic hand Nine another TV win during the Australian Open quarter finals
The Australian Open quarter finals have helped Nine to another win in the TV ratings, with Novak Djokovic’s match against Milos Raonic the most-watched of Tuesday night, drawing 942,000 metro viewers and 1.249m nationally.
The game ran from 7.40pm to almost 11pm and saw Djokovic take the win in three sets. Overall, the night coverage drew an average of 893,000 metro viewers and topped two of the three advertising demographics – 16-39s and 18-49s.
Djokovic’s quarter finals Australian Open match proved a winner for Nine last night
Inequality is alive and well with Tennis Australia. In this day and age the afternoon timing of all the Ladies QFs and SFs is an embarrassment. If you want to inspire a younger Australian generation to tennis showing the world number 1 and young Australian of the year at prime time would be a good start.