Basic beach safety the focus of new Vic Government campaign

January 5, 2016 2:48

The Victorian Government is sticking to the basics in its new public service message promoting beach safety.

https://youtu.be/knBydj_CL_c

Ad courtesy of Savvy Media Monitoring.

The campaign, backed by what sounds like elevator music, features a presenter offering simple advice such as “swim between the flags” and directs viewers to the government’s water safety website.

Simon Canning

Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

Topics