Basketball fanmade logos featured in Footlocker OOH campaign
The winner of the competition
FootLocker’s ‘House of Hoops Mark of Greatness’, a mobile design tool that lets basketball fans create a player logo, has used the winning logo from a competition to feature in an out-of-home (OOH) campaign via BWM Isobar and Merkle.
The House of Hoops tool allows players to create their own player logo, in the spirit of other player logos such as Michael Jordan’s Jumpman logo.
The winner of the competition
Foot Locker’s senior director, marketing, Asia-Pacific Brendan Graham said: “The House of Hoops retail concept exists for those who live for hoops, it is one of Foot Locker’s most premium expressions of Nike and Jordan brand products.
“COVID’s impact accelerated our need to bring the innovative experience House of Hoops is known for at a physical retail level, into digital touchpoints. This idea embraced the culture of the modern game and gave our customers a truly engaging House of Hoops brand experience online and on mobile.”
The House of Hoops Mark of Greatness interface
The winner, named as 24 year-old Rico from Hamilton New Zealand, won the Australia and New Zealand based competition, and both he and his logo are featured in the OOH campaign.
32,000 people entered designs into the competition, with some of the other designs also featuring in the campaign.
Examples of the creative
Graham added: “This is all thanks to highly intuitive digital experience.”
Credits:
Client: Foot Locker and Nike
Senior Director, Marketing, Foot Locker APAC: Brendan Graham
Senior Brand Manager, Foot Locker Pacific: Jane Buckle
Partner Marketing Manager, Nike: Navin Arunasalam
Creative Agency:
BWM Isobar
Executive Creative Director: Marcus Tesoriero
Creative Director: Marcel Moniaga
Creative Director: Jack Delmonte
Senior Designer: Augusto Jacquier
Senior Designer: Stefan Derewianka
Senior Designer: Miles Jackson
Senior Designer/Editor: Mike Jones
Group Account Director: Evaan Miocevich
Account Director: Sam Talbot
Senior Producer: Savannah Anseline
Head of Production: Mel Sultana
Social Media Manager: Londi Baloyi
Creative Project Manager: Karina Zheng
Merkle
Creative Director: Bradley Eldridge
Senior Visual Designer: Stephen Brabazon
Senior UX Designer: Dan Treichel
Senior Front-end Developer: Adriaan JVR
Technical Lead: Sam Bruno
Senior Account Manager: Joel Anderson
