Bastion out as Microsoft shifts social media to APAC HQ
Bastion has lost the Microsoft and Xbox account
Microsoft Australia has parted ways with its social media agency Bastion as part of a global restructuring of its enterprise and Xbox marketing functions, Mumbrella has learned.
The global technology giant, which is currently competing with generative AI leaders to promote its Copilot agent, has reportedly moved its social media function to its regional headquarters in Singapore, which oversees the Asia Pacific market.
In response to questions about whether Bastion continues to work with Microsoft in any capacity, a spokesperson for the agency said: “This change was due to a re-alignment of agency partners at a global level that is now managed out of Microsoft’s headquarters in each of the USA, EMEA & APAC regions.”
